There's a version of strategic communications that's mostly reactive — press releases when something happens, talking points when someone asks. That's not what I do.

The work I find most interesting is upstream: helping organizations figure out what they actually stand for, how to talk about it coherently, and how to make sure the right people — inside and outside the organization — hear it and believe it. Then helping the leaders at the front of that story show up with clarity and conviction when it counts.

I've done this work at significant scale. I helped shape the launch narrative for Microsoft Teams, positioning it as a genuine challenger in a crowded market. I was part of the team that introduced Microsoft 365 Copilot to the world. I developed Microsoft's first executive address to the UN General Assembly on ethical AI.

And I've prepped senior leaders for high-stakes media moments with outlets including the BBC, Axios, and The New Yorker — the kinds of conversations where the wrong word costs you. That range — from product launches to executive podiums to organizational narratives — is what I bring to this work.